{"id":20365,"date":"2026-06-12T09:03:52","date_gmt":"2026-06-12T09:03:52","guid":{"rendered":"https:\/\/www.tyylidata.fi\/referenssit\/website-and-search-visibility-development\/"},"modified":"2026-08-16T17:04:44","modified_gmt":"2026-08-16T17:04:44","slug":"website-and-search-visibility-development","status":"publish","type":"projects","link":"https:\/\/www.tyylidata.fi\/en\/references\/website-and-search-visibility-development\/","title":{"rendered":"Website and Search Visibility Development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20365\" class=\"elementor elementor-20365 elementor-15785\" data-elementor-post-type=\"projects\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccf7ec e-con-full e-flex e-con e-parent\" data-id=\"7ccf7ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ab3d5b e-flex e-con-boxed e-con e-child\" data-id=\"3ab3d5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e7926f e-con-full e-flex e-con e-child\" data-id=\"3e7926f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87c71d0 elementor-widget elementor-widget-the7-heading\" data-id=\"87c71d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"the7-heading-title elementor-size-default\">Digital Visibility That Supports the Discoverability of a Specialist Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bed6440 elementor-widget elementor-widget-text-editor\" data-id=\"bed6440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">A specialist company wanted to improve the content structure, search visibility and ability of its website to guide visitors towards the right services. The goal was not only to make the website visually functional, but to build a clearer whole where services, references, blog content and search engine optimisation support the same objective. <\/p><p class=\"isSelectedEnd\">The work developed the website structure, service categories, reference pages, publication categories, metadata and content so that search engines can better understand what the company does and who its services are intended for.<\/p><p class=\"isSelectedEnd\">At the starting point, there was a need to clarify the role of service pages, references and blog content in particular. At the same time, it was important to build content that serves both search engines and real customers: people looking for help with websites, search engine optimisation, digital visibility and trust-building expert content. <\/p><p>The work helped turn the website from a collection of individual content pages into a more consistent whole, where every page has a clear purpose, its own topic and a better opportunity to be found in search engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c586a9f e-con-full e-flex e-con e-child\" data-id=\"c586a9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50191b elementor-widget elementor-widget-the7-heading\" data-id=\"a50191b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"the7-heading-title elementor-size-default\">Key areas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479f5c4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"479f5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Website content structure<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Search engine optimization (SEO)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Structuring service pages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Building reference pages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developing digital visibility<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Search Console monitoring<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WordPress<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8ba99 elementor-align-left elementor-widget elementor-widget-the7_button_widget\" data-id=\"2c8ba99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/www.tyylidata.fi\/en\/services\/digital-visibility-for-businesses\/\" class=\"box-button elementor-button elementor-size-md\">Explore our Digital Visibility services<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18ce60e e-flex e-con-boxed e-con e-child\" data-id=\"18ce60e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf41fd1 elementor-widget__width-initial content-align-left the7-hover-visibility-disabled preserve-img-ratio-cover transform-overlay-yes exceeding-frame-yes elementor-widget elementor-widget-the7-image-widget\" data-id=\"bf41fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hover_visibility&quot;:&quot;disabled&quot;}\" data-widget_type=\"the7-image-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-image-container\"><div class=\"the7-image-wrapper the7-elementor-widget the7-transform-container\"><div class=\"post-thumbnail-rollover img-css-resize-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"916\" height=\"411\" src=\"https:\/\/www.tyylidata.fi\/wp-content\/uploads\/2024\/06\/googlesearch_.webp\" class=\"attachment-full size-full preload-me aspect\" alt=\"Verkkosivuston hakukonen\u00e4kyvyyden analytiikkaa digitaalisen n\u00e4kyvyyden projektissa\" srcset=\"https:\/\/www.tyylidata.fi\/wp-content\/uploads\/2024\/06\/googlesearch_.webp 916w, https:\/\/www.tyylidata.fi\/wp-content\/uploads\/2024\/06\/googlesearch_-300x135.webp 300w, https:\/\/www.tyylidata.fi\/wp-content\/uploads\/2024\/06\/googlesearch_-768x345.webp 768w\" sizes=\"(max-width: 916px) 100vw, 916px\" style=\"--ratio: 916 \/ 411;\" \/><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-825ffe1 e-flex e-con-boxed e-con e-child\" data-id=\"825ffe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-252dd32 e-con-full e-flex e-con e-child\" data-id=\"252dd32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4d955 elementor-widget elementor-widget-the7-heading\" data-id=\"0a4d955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"the7-heading-title elementor-size-default\">What was done<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38e8742 e-con-full e-flex e-con e-child\" data-id=\"38e8742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff4b2f elementor-widget elementor-widget-text-editor\" data-id=\"4ff4b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The website content and structure were developed from an SEO perspective. The work examined how different parts of the website support each other and how services can be presented in a way that is understandable for both visitors and search engines. <\/p><p>During the work, attention was paid to ensuring that service pages, references and blog content do not compete with each other for the same keywords. Each content type was given its own role: service pages support visitors who are closer to making a purchase decision, references build trust, and the blog can reach visitors earlier in the buying journey. <\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af7f81 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6af7f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"48\" height=\"48\" fill=\"currentColor\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clarifying service categories<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"48\" height=\"48\" fill=\"currentColor\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Editing search-friendly headings and content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"48\" height=\"48\" fill=\"currentColor\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Planning SEO titles and meta descriptions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"48\" height=\"48\" fill=\"currentColor\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Structuring content with H1, H2 and H3 headings<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"48\" height=\"48\" fill=\"currentColor\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monitoring the development of search visibility<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"48\" height=\"48\" fill=\"currentColor\"><path d=\"M16.1716 10.9999L10.8076 5.63589L12.2218 4.22168L20 11.9999L12.2218 19.778L10.8076 18.3638L16.1716 12.9999H4V10.9999H16.1716Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Editing content according to customer search intent<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a378e9d e-flex e-con-boxed e-con e-child\" data-id=\"a378e9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bafe366 e-con-full e-flex e-con e-child\" data-id=\"bafe366\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc0024 elementor-widget elementor-widget-the7-heading\" data-id=\"3cc0024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"the7-heading-title elementor-size-default\">Technical approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9301b22 e-con-full e-flex e-con e-child\" data-id=\"9301b22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c656acd elementor-widget elementor-widget-text-editor\" data-id=\"c656acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">The technical approach was based on reviewing the website structure, content and search visibility as one connected whole. SEO was not treated as a separate add-on, but as part of the overall website design. <\/p><p class=\"isSelectedEnd\">The key areas included:<\/p><ul><li class=\"isSelectedEnd\">clear URL paths and slugs<\/li><li class=\"isSelectedEnd\">consistent publication categories<\/li><li class=\"isSelectedEnd\">search-friendly headings<\/li><li class=\"isSelectedEnd\">unique meta descriptions<\/li><li class=\"isSelectedEnd\">separating service pages and references from each other<\/li><li class=\"isSelectedEnd\">internal linking between content<\/li><li class=\"isSelectedEnd\">monitoring Google Search Console metrics<\/li><li class=\"isSelectedEnd\">developing pages based on search results and search intent<\/li><\/ul><p>The work also took into account that search engine optimization is not just about adding keywords to text. More importantly, the aim was to build a website where topics are clearly structured, content answers the right questions and visitors can quickly find the next sensible step. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdb6baf e-grid e-con-full e-con e-child\" data-id=\"fdb6baf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1370b4e e-flex e-con-boxed e-con e-child\" data-id=\"1370b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-769f173 elementor-widget elementor-widget-the7-heading\" data-id=\"769f173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">1.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0faba4d elementor-widget elementor-widget-the7-heading\" data-id=\"0faba4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">Website structure supporting discoverability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95cbf2 elementor-widget elementor-widget-text-editor\" data-id=\"e95cbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Services and references were separated into their own content areas so that the website structure supports both visitor navigation and search engine understanding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2174978 e-flex e-con-boxed e-con e-child\" data-id=\"2174978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6fbdc elementor-widget elementor-widget-the7-heading\" data-id=\"2f6fbdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">2.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa74854 elementor-widget elementor-widget-the7-heading\" data-id=\"aa74854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">SEO as part of the content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56223ba elementor-widget elementor-widget-text-editor\" data-id=\"56223ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Search engine optimisation was integrated into headings, meta descriptions, URL paths and content structure so that every page has a clear purpose of its own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2b9da3 e-flex e-con-boxed e-con e-child\" data-id=\"e2b9da3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e83a07 elementor-widget elementor-widget-the7-heading\" data-id=\"8e83a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">3.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066d24d elementor-widget elementor-widget-the7-heading\" data-id=\"066d24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">References building trust<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-febae2e elementor-widget elementor-widget-text-editor\" data-id=\"febae2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Customer projects were structured as individual publications so that expertise becomes visible through concrete examples.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-220137b e-flex e-con-boxed e-con e-child\" data-id=\"220137b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b55710 elementor-widget elementor-widget-the7-heading\" data-id=\"5b55710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">4.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d1525 elementor-widget elementor-widget-the7-heading\" data-id=\"54d1525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">Forms and data protection considered from the beginning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afd8c6 elementor-widget elementor-widget-text-editor\" data-id=\"3afd8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contact forms and possible job application forms were planned so that the collection of personal data, purpose of use and privacy policy are a clear part of the whole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-400c525 e-flex e-con-boxed e-con e-child\" data-id=\"400c525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f63ead1 elementor-widget elementor-widget-the7-heading\" data-id=\"f63ead1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">5.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee329cb elementor-widget elementor-widget-the7-heading\" data-id=\"ee329cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">A cookieless implementation reduced data protection risks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f47d9 elementor-widget elementor-widget-text-editor\" data-id=\"d3f47d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">The website was implemented without visitor tracking cookies, keeping the user experience clear and the data protection perspective simpler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bbd348 e-flex e-con-boxed e-con e-child\" data-id=\"7bbd348\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e350b89 elementor-widget elementor-widget-the7-heading\" data-id=\"e350b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">6.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c005acb elementor-widget elementor-widget-the7-heading\" data-id=\"c005acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">Development was monitored with data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c6162 elementor-widget elementor-widget-text-editor\" data-id=\"33c6162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google Search Console data was used to monitor the website\u2019s discoverability so that content can be developed based on search results and user search intent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454120d e-flex e-con-boxed e-con e-child\" data-id=\"454120d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-315e085 e-con-full e-flex e-con e-child\" data-id=\"315e085\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f01f510 elementor-widget elementor-widget-the7-heading\" data-id=\"f01f510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"the7-heading-title elementor-size-default\">Outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f821d07 e-con-full e-flex e-con e-child\" data-id=\"f821d07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7110147 elementor-widget elementor-widget-text-editor\" data-id=\"7110147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">As a result of the project, the website gained a clearer structure, stronger content areas and a better foundation for developing search visibility.<\/p><p class=\"isSelectedEnd\">Services, references and blog content were separated more clearly from each other. Publications were given appropriate categories and slugs, and the content was developed to better respond to customers\u2019 searches and decision-making needs. <\/p><p class=\"isSelectedEnd\">Based on Google Search Console data, the website\u2019s organic visibility developed positively: impressions increased, clicks grew and the average position improved clearly during the review period.<\/p><p>The outcome was a website that is not only a digital business card, but a more discoverable, trust-building whole that guides visitors towards the right services.<\/p><p>During the review period of 3 months, the website received:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6921e62 e-grid e-con-full e-con e-child\" data-id=\"6921e62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dad8278 e-con-full e-flex e-con e-child\" data-id=\"dad8278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b00ca elementor-widget elementor-widget-the7-heading\" data-id=\"e6b00ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">278<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b146f11 elementor-widget elementor-widget-the7-heading\" data-id=\"b146f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">clicks<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f48c014 e-con-full e-flex e-con e-child\" data-id=\"f48c014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-034d208 elementor-widget elementor-widget-the7-heading\" data-id=\"034d208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">3,09<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2751f elementor-widget elementor-widget-the7-heading\" data-id=\"0e2751f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">impressions<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1084d63 e-con-full e-flex e-con e-child\" data-id=\"1084d63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9893df0 elementor-widget elementor-widget-the7-heading\" data-id=\"9893df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">12,1<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8320461 elementor-widget elementor-widget-the7-heading\" data-id=\"8320461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"the7-heading-title elementor-size-default\">average position<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The website content structure, SEO and references were developed so that the expertise of a specialist company can be found more easily in search engines and guide visitors towards the right services.<\/p>\n","protected":false},"featured_media":20364,"template":"","meta":[],"project_category":[152,151],"class_list":["post-20365","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-customer-cases","project_category-websites-and-digital-visibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website and Search Visibility Development | Tyylidata<\/title>\n<meta name=\"description\" content=\"A client case on improving website structure, 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